AI outreach that doesn't embarrass your brand.

WARM deploys specialized AI "brains" for every stage of outreach — prospecting, follow-up, and dead deal revival. Each one validated by a Compliance Officer before anything sends.

Live Activity
Today, 2:47 PM
$892k
Pipeline Revived
18%
Reply Rate
47
Blocked Today
💀

Lazarus revived Acme Corp — $47,500

Closed-Lost 6 months ago Revived
🛡️

Compliance caught hallucinated pricing

Made-up "$499/mo starter" quote Blocked
🎯

Opener got reply from TechCorp — passed to rep

First touch converted Reply
📧

Chaser detected OOO — sequence paused

Will resume Jan 6 Smart
✓

Compliance validated 24 emails — all sent

Zero issues detected Sent
Showing last 5 events See full dashboard →

Every other AI SDR has the same problem.

1

One-Size-Fits-All

One AI tries to do everything — prospect, follow up, re-engage old deals — and does all of it poorly.

2

They Hallucinate

Made-up pricing. Fictional case studies. Features you don't have. You find out when the prospect replies.

3

They Choke on Real Data

Messy fields, missing contacts, notes from 2019. They fail silently or send broken emails. You look like an idiot.

We built WARM because we got tired of apologizing for our AI.

One AI can't do everything. So we built four.

Three specialized brains handle different outreach scenarios. Every email flows through the same Compliance Officer before anything sends.

🎯
Opener Brain
First touch outreach
Lead intake + bot detection Company research (AI) Score & qualify Generate personalized email
📧
Chaser Brain
Smart follow-ups
Filter: no reply, <3 touches Load customer + rep context Generate follow-up Stop on engagement signals
Only Us
💀
Lazarus Brain
Dead deal revival
Fetch zombies from SCRUB or CRM AI determines fit (revive/skip) Pull original close reason + notes Generate context-aware re-engagement
🛡️
Compliance Officer
Every AI-generated email is validated before sending. Hallucinations caught here — not in your prospect's inbox.
Facts verified
Tone validated
Brand-safe
No hallucinations
✓ SAFE
✉️
Send via CRM
Logged to timeline
✗ BLOCKED
🚫
Rejected
Logged for review
HubSpot
Salesforce
Audit Trail
Response Detection
💬
Reply Detected
Sequence stops instantly
⚠️
Bounce Detected
Contact flagged, skipped
🛑
Kill Switch
Manual override available

Your CRM stays the source of truth. We just make it smarter.

Core Architecture

Real-time bidirectional sync. Your CRM stays the source of truth — WARM reads, processes, and writes back seamlessly.

CRM
HubSpot or Salesforce
OAuth 2.0
Secure tokens, auto-refresh
Common Schema
Unified data model
AI Workflows
Opener, Chaser, Lazarus
Dashboard
Review, approve, monitor

Real-Time Sync

Actions flow back through Schema → OAuth → CRM. Emails logged, statuses updated, timeline preserved.

HubSpot + Salesforce
OAuth 2.0 + Token Refresh
PostgreSQL + Supabase
n8n Workflows
Next.js 14

WARM Building Principle #1: Always assume messy CRM data and lazy reps.

We don't fail silently. We find another way.

Every data dependency has fallback layers. When your CRM is missing fields, we check the next source. And the next. Until we have what we need — or we flag it for review.

👤
Missing contact name?
Sales reps skip fields. Imports fail. Names get deleted. It happens constantly.
Fallback chain
1 Check contact.first_name
2 Try contact.full_name parsed
3 Fall back to company.name
✓ Use "Hi there" as last resort
Email still sends. Personalization adjusts automatically.
📋
No close reason?
Lazarus needs context to revive dead deals. But reps rarely fill in why they lost.
Fallback chain
1 Check deal.close_reason
2 Parse deal.notes for keywords
3 Analyze activity_timeline
✓ Infer from deal stage + timing
Lazarus still runs. Context reconstructed from available data.
📝
Empty notes field?
Some deals have zero documentation. No calls logged, no emails tracked, nothing.
Fallback chain
1 Check deal.notes
2 Pull email_thread_history
3 Check meeting_notes if logged
✓ Build context from deal metadata
Outreach continues. Generic but relevant messaging generated.
🏷️
Garbage field formats?
Comma-separated values, mixed case, trailing spaces, special characters — we've seen it all.
Parsing logic
1 Detect delimiter (, ; |)
2 Split and trim whitespace
3 Normalize case and remove dupes
✓ Return clean array of values
Data cleaned automatically. Industry, tags, categories all parsed correctly.
47+
Fallback layers across all workflows
0
Silent failures in production
100%
Data issues logged for review
Built by Sales, for Sales

Control Everything.
No Code Required.

Configure settings, review AI decisions, track performance — all from one dashboard.

Agent Settings
Agent Settings
Company Profile
Company Profile
Integrations
Integrations
Audit Trail
Audit Trail
Dashboard
Dashboard
Audit Trail
Audit Trail

Click to expand to full size

Easy Settings
Tone, cadence, preferences — clicks not code
Full Audit Trail
See exactly what data powered each email
Real-Time Alerts
Instant notifications on replies & bounces
Browser Extension

Personalize at the Rep Level

Every rep is different. The WARM extension lets individual reps customize their AI settings without touching the main dashboard — their tone, their sign-off, their schedule.

Custom tone & writing style per rep
Personal sign-offs and calendar links
Set working hours — emails only go out on your schedule
Works with Chrome & Firefox
🌐
🦊
WARM Extension
Your Tone
Professional & Friendly
Sign-off
Best, Sarah
Working Hours
9:00 AM – 5:00 PM

Your pipeline isn't going to revive itself.

15-minute demo. No pitch deck. Just the product doing what your current tools can't.

Book a Demo
Go live same day • Cancel anytime • No setup fees