Clean data in.
Quality outreach out.
SCRUB runs 47 automated checks on your CRM before any outreach touches your prospects. Duplicates, dead emails, zombie deals — we find them all. Or dont even bother, WARM works on dirty data regardless.
Asynchronous batch processing at scale.
Traditional CRM tools scan records one at a time — locking your browser for hours on large datasets. SCRUB chunks your data into parallel batches, processes them across multiple agents simultaneously, and streams results back as they complete. Your browser stays responsive. Your CRM stays usable. 50,000 records in minutes, not hours.
Garbage data means garbage outreach. Most AI tools just amplify the mess.
Duplicate Chaos
The same contact exists 4 times with different spellings. Your reps email all of them. The prospect thinks you're incompetent.
Dead Emails
30% of your email list bounces. Your domain reputation tanks. Even good emails stop landing.
Zombie Deals
$2M in "Closed Lost" deals that nobody's touched in 18 months. Dead weight or hidden pipeline? You don't know.
We built SCRUB so WARM has clean data to work with.
Don't want to clean it? WARM works anyway — fallback layers handle the mess.
Your CRM is lying to you.
Analyze
47-point diagnostic scan
- ✓ Async batch processing — won't freeze your browser
- ✓ Duplicate detection across name, email, phone
- ✓ Invalid email syntax & deliverability check
- ✓ Bot detection (fake names, suspicious patterns)
- ✓ Orphaned contacts without company links
- ✓ Zombie deals hiding revenue potential
- ✓ Progress updates in real-time
Merge
AI-assisted duplicate resolution
- ✓ Smart matching scores confidence levels
- ✓ Side-by-side comparison UI
- ✓ One-click merge with data preservation
- ✓ Activity history consolidated
- ✓ Custom field conflict resolution
- ✓ Bulk merge for obvious duplicates
- ✓ Audit trail of all merges
Clean
Autonomous data hygiene
- ✓ Standardize field formats automatically
- ✓ Parse comma-separated values correctly
- ✓ Normalize phone numbers & addresses
- ✓ Fix capitalization inconsistencies
- ✓ Remove trailing whitespace & special chars
- ✓ Enrich missing fields where possible
- ✓ Scheduled recurring cleanup
SCRUB doesn’t just find problems — it fixes them.
Here's what SCRUB catches before your AI sends a single email.
Contact Health
- ● Duplicate name variations
- ● Invalid email syntax
- ● Bounced email history
- ● Missing required fields
- ● Bot/fake name patterns
- ● Unsubscribed contacts
Company Health
- ● Duplicate company names
- ● Orphaned contacts
- ● Missing industry/size
- ● Invalid website URLs
- ● Stale company data
- ● Parent/child mismatches
Deal Health
- ● Zombie deals (no activity)
- ● Missing close reasons
- ● Stale pipeline stages
- ● Unassigned deals
- ● Revenue discrepancies
- ● Revival candidates
Data Quality
- ● Field format consistency
- ● Comma-separated parsing
- ● Whitespace & special chars
- ● Case normalization
- ● Date format validation
- ● Custom field integrity
47 checks. Zero blind spots.
Native CRM integration, instant results.
Watch it work in real-time.
SCRUB processes in the background while you do other things. Check back anytime to see progress — or wait for the full report.
Connect in 60 seconds. No CSV exports. No API keys. Just OAuth.
HubSpot
Salesforce
Your CRM isn't going to clean itself.
See what SCRUB finds in your data. No commitment. Just truth.
Run a Free Scan